Your own coaching community, free forever.

Then the same five stages, whichever door you came in by

1. 1

   Make the room worth walking into

   Before you invite a single person. Skipping this is why most communities are quiet by week three.

   • One sentence saying who it is for and what they get. Not “my community”.
   • Ten to twenty conversations already in there, all phrased as questions. Questions get answered, statements do not.
   • One ritual with a day attached. Without one, the feed becomes a graveyard.

   Next stage opens when: those three things exist

   What it does instead of you: It seeds the conversations from what you tell it about your work, names the ritual, and writes the welcome that every arrival gets.

2. 2

   The first twenty

   Your way in is the one above. This stage is what you do with whoever it brings, and the number that matters is not how many joined.

   • Twenty who have posted, not twenty who have joined. A joiner is a number; a poster is a member.
   • Every arrival gets a personal welcome with one question they can answer in a sentence.
   • Answer everything, quickly, for the whole of this stage. It sets the manners of the room.
   • Run your ritual on its day even when four people turn up.

   Next stage opens when: 20 to 30 people who have posted, not just joined

   What it does instead of you: It writes each welcome from what that person told you when they joined, and every morning it tells you who has gone quiet and drafts the message. Nothing sends until you press send.

3. 3

   The first win

   One person gets a result they would tell someone about. This is the hinge of the whole plan, and it is a condition rather than a date.

   • Ask for it in their words, the day it happens, not in a testimonial request three months later.
   • Put it where new arrivals see it first.
   • Until this exists, do not spend money on traffic.

   Next stage opens when: one named result, in their words

   What it does instead of you: It watches the feed for the moment somebody says something worked, and asks you whether to ask them for it.

4. 4

   Open it up

   Now it is worth putting traffic behind. There is something to arrive to and something to point at.

   • Post consistently wherever your people already are, and point every one of them at the same room.
   • Put the giveaway on your Vault page and let it work while you sleep.
   • Turn on referrals. Time-bound challenges lift referral engagement by up to 30%.
   • Target 100 to 200 of your people. That is roughly where a community carries itself.

   Next stage opens when: 100 members and the ritual still running

   What it does instead of you: It writes and schedules the posts per platform, keeps the Vault page current, and tells you every morning who has gone quiet.

5. 5

   The till

   Free for the first sixty to ninety days, then money. And the thing that converts is a challenge, not an upgrade button.

   • A structured challenge converts 8 to 15% of an active free base. A plain offer converts 2 to 5%.
   • Paid members post around 3.8 times more and turn up 2.1 times more often.
   • A paid tier around $19 to $37 a month, then a course, then the mastermind at the top.
   • Founding-member pricing for the ones who were there first.

   Next stage opens when: one challenge run start to finish

   What it does instead of you: The game runs the challenge. The paid tier takes the money straight into your own Stripe, and we take 0% of it.

Numbers here come from published figures rather than from us: free-to-paid conversion and the challenge bridge from Skool community data, cost per lead from 2026 Meta benchmarks, the leaderboard effects from Myzone and Duolingo, competitor fees from Skool’s and Mighty Networks’ own 2026 pricing, and the atomic-network idea from Andrew Chen’s The Cold Start Problem. Where a figure is a range, the sources disagree and we would rather show the range.